I am a volunteer board member for Bay Area Educational Theater Company. In this role, I mostly work on technology-related projects. For this project, I kicked off the process of coming up with a new design for the company’s logo.
In this document, you can see the brainstorming process I went through to facilitate a dicussion with the board about how to go about redesigning the logo. After deciding on a general direction, the board worked with a volunteer graphic designer to develop a new logo using the spotlight theme.
In the slides on the left you can see the old logo as well as the final product.